Whether you are a stamp collector or a coin collector, buying and selling over the internet has become big business in the last 10 years, with many people avoiding the traditional way of shopping and using the internet as a more convenient way to obtain goods.
It is not just one thing either that people use the web and internet shopping for, it is everything from food shopping to clothes shopping. You can buy not only new items but used ones too and there are plenty of sites such as Ebay which deal in second hand items of clothing, coins, stamps in fact anything you can think of really.
For people who like collecting memorabilia such as cigarette cards, stamps, and coins there are dedicated sites and companies who specialise in buying coins, these sites will give you an idea on what a particular coin or cigarette card is worth. There are many sites and it always a good idea to shop around the market for the best price on your item.
As these companies on the web rely on customers finding them on an internet search in order that they buy and sell coins (Münzen schätzen) at the best prices, then it is equally as important that they are ranked high on a search engine search. If for instance a company was ranked at number 90 it is very unlikely that you would click down that far in order to find them.
The more hits a company gets on their site the higher they raise up the ranking on the search engine, but to get to number one this could take years, so auction companies often turn to search engine optimisation as a way of gaining status at one of the top pages on a search engine. This means that a potential customer will find them immediately without having to scroll down to the other pages.
To be on the first page of any search engine is good advertising as you will be found first time, every time thus the bigger chance a company has of selling a product. If you are on page 11 it is unlikely that you will be found, the odd few customers will find your page but not many. Search Engine Optimisation has become big business, and for all business who have gained status at page one on a search engine they will confirm the difference it has made to their business.